9 modules covering Instagram, LinkedIn, Facebook and TikTok — platform-specific playbooks, content systems, growth loops and the analytics that separate brands that grow from brands that stagnate.
Most social media advice is surface-level. This course goes deep — covering the strategic frameworks, content systems and growth mechanics that turn social channels into genuine business assets.
What works on Instagram doesn't work on LinkedIn — this course covers each platform distinctly.
Self-reinforcing content systems that grow your audience faster the bigger it gets.
The conversion frameworks that bridge social engagement and actual business results.
A repeatable planning system so you never face a blank content schedule again.
Build your strategy on solid foundations. Covers audience definition, platform selection framework (where your audience actually lives), brand voice development, social media goal setting and the KPI hierarchy that ties social back to business results.
Build a content system that never runs dry. Covers content pillar design, the content mix framework (educational, entertaining, promotional), content repurposing strategy and the 30-day planning template DigiWolf uses for clients.
The complete Instagram playbook. Covers profile optimisation, Reels strategy (the algorithm's current favourite), carousel post frameworks, Stories for community building, DM automation for lead capture and hashtag strategy in 2026.
Turn LinkedIn into your #1 B2B lead source. Covers personal profile optimisation, content formats (text posts, carousels, polls, newsletters), the connection-to-conversation sequence, company page strategy and creator mode tactics.
Facebook's organic reach has changed — but it's far from dead. Covers Facebook Group strategy for community building, Page optimisation, Facebook Live, Events for lead generation and how to use Facebook as a top-of-funnel driver.
The fastest-growing platform for organic reach in Australia. Covers TikTok algorithm mechanics, hook-writing for the first 3 seconds, trending audio strategy, content formats that work for service businesses and how to repurpose for Reels and Shorts.
Turn passive followers into an active community. Covers response frameworks, engagement pod ethics, community rituals that drive retention, handling negative comments and the community health metrics worth tracking.
Engineer organic growth that compounds. Covers the social growth loop model, user-generated content (UGC) campaigns, influencer and micro-influencer collaboration frameworks, platform cross-promotion and referral mechanics.
Prove the business value of your social media. Covers platform analytics setup, the social media reporting framework, attributing social to revenue, the monthly content audit process and using data to refine your content strategy over time.
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