Every growing business hits the same wall: marketing has become too big for one freelancer, too important for guesswork, but not quite ready to justify a $200K+ full-time hire. DigiWolf's Fractional CMO service puts a 15-year senior strategist directly in charge of your marketing — setting strategy, running your team and agencies, and reporting straight to you.
A full-time Chief Marketing Officer in Australia commands a base salary well north of $200,000 a year — before super, bonuses or the team underneath them. Most growing businesses don't need that headcount; they need that level of thinking, applied part-time, to the marketing they already have.
A Fractional CMO gives you exactly that: a senior strategist who sets direction, holds your agencies and freelancers accountable, fixes the gaps between channels, and reports results in plain English — for a fraction of the cost, with no lock-in contract.
A clear, prioritised marketing strategy tied to revenue goals — not a generic template. Quarterly roadmaps that define what to do, in what order, and why.
Independent, unbiased advice on where every marketing dollar should go across SEO, paid media, social, email and web — reallocated as performance data comes in.
We brief, manage and quality-control your in-house marketers, freelancers and agencies (including specialist partners for channels DigiWolf doesn't run in-house) so nothing falls through the cracks.
Practical AI adoption across your marketing function — from GEO and AI-assisted content to automation and reporting — built by a strategist who runs an AI-first agency day to day.
Sharper positioning, messaging and go-to-market planning for new offers, locations or audiences — grounded in your market, not a copy-paste playbook.
Clear, jargon-free reporting on what's working, what isn't, and what's next — so you always know exactly what your marketing spend is producing.
A full review of your current channels, team, agencies, spend and reporting — benchmarked against your industry and growth goals.
A prioritised plan covering strategy, budget reallocation, quick wins and the structural changes needed to build a marketing function that scales.
We meet, brief and set clear KPIs for everyone currently touching your marketing — internal staff, freelancers and any existing agencies.
Regular strategy sessions, campaign sign-off, and hands-on oversight — the agreed weekly or monthly rhythm that fits your business.
Transparent reporting against the goals we set together, with the roadmap continually refined as your business and the market evolve.
"We had three agencies pulling in three different directions and no one accountable for the whole picture. Bringing in a Fractional CMO gave us one strategy and one person to answer to."
"Within the first quarter our marketing budget was reallocated to what was actually converting, and for the first time our board reporting made sense."
No account managers, no hand-offs. Every strategic decision is made by Nauman Hashmi personally, backed by 15+ years of hands-on experience across Australia, the UAE and Pakistan.
DigiWolf's Fractional CMOs are paid to give you the right strategy — not to protect any one channel's budget, including our own agency's.
As the team behind DigiWolf's own AI SEO / GEO practice, we bring practical AI adoption into your marketing function from day one, not as an afterthought.
Every engagement is earned month to month. We scope the commitment together and you can scale it up, down, or off entirely as your needs change.
Book a free strategy call to talk through your current marketing set-up, team and goals. You'll get an honest assessment of whether a Fractional CMO is the right fit — and a custom quote if it is.
Tell us about your business and current marketing set-up — we'll come back with an honest fit assessment and a custom quote.
A Fractional CMO acts as your senior marketing leader on a part-time or contract basis — setting strategy, allocating budget across channels, briefing and managing your internal team and external agencies or freelancers, and reporting results directly to the owner or board. It's the strategic leadership of a full-time CMO, sized to fit a growing business.
As an agency, DigiWolf typically executes specific channels — SEO, ads, social, and so on. As your Fractional CMO, Nauman sits above that layer: setting the overall strategy and budget split, briefing and quality-controlling every agency, freelancer or in-house hire working on your marketing (including DigiWolf itself, if engaged), and reporting outcomes back to you in plain English.
This is scoped to your business — typically ranging from a few hours a week for lean early-stage businesses to two or three days a week for businesses running a larger internal team and multiple agencies. The engagement is agreed upfront and reviewed as your needs change.
Pricing is quoted individually based on the scope of leadership required — the size of your team, the number of channels and agencies to oversee, and the level of weekly involvement. Book a free strategy call and you'll receive a clear, custom quote with no lock-in contract.
Most engagements begin with a 2–4 week audit and roadmap phase covering your current marketing, team, agencies and budget. From there, strategic changes — reallocating spend, resetting agency briefs, fixing reporting gaps — typically start showing up within the first 60–90 days, with deeper structural gains building over 6–12 months.