While your competitors optimise for yesterday's Google, we position your brand to be cited by ChatGPT, Gemini, Perplexity and Google AI Overviews — the new front door to your business.
Millions of Australians now ask AI chatbots instead of typing into Google. ChatGPT answers 100 million+ queries daily. Google's AI Overviews appear on 47% of searches. If your business isn't being cited as a source, you're invisible to a massive — and rapidly growing — audience.
Generative Engine Optimisation (GEO) is the discipline of structuring your content, authority, and digital footprint so AI models confidently recommend and cite your business.
We reverse-engineer how LLMs select sources and structure your content to match the patterns AI models favour when generating answers.
We build your brand's mentions and citations across high-authority sources that AI models use as training signals and trust indicators.
Experience, Expertise, Authority, Trust — the four pillars AI models evaluate. We create content that scores highly on all four dimensions.
Rich schema markup helps AI systems understand your business context, services, location and expertise — making it easier to be cited accurately.
We monitor your brand's appearance in AI-generated answers across ChatGPT, Gemini, Perplexity and Google AI Overviews with custom dashboards.
We identify the exact queries your ideal customers ask AI tools and optimise your content to appear in those specific AI-generated responses.
GEO is where SEO was in 2005 — enormous opportunity for early movers, and a painful disadvantage for those who wait. The businesses that establish AI visibility now will own significant market share before the rest of the industry catches up.
Even when users don't click through, your brand name appears in AI answers — building awareness and trust at massive scale.
AI citations position you as the authoritative expert in your field — not just another search result to scroll past.
GEO authority feeds back into traditional SEO, creating a flywheel effect that strengthens your entire digital presence.
As AI search grows, your established visibility compounds — protecting you from algorithm shifts and increasing AI adoption.
We test your brand across all major AI platforms and benchmark against competitors.
We identify which questions in your niche AI tools answer — and who they currently cite.
We produce expert-level content specifically structured to be selected by AI models.
We secure mentions on the high-authority sources AI models trust most.
Weekly AI answer tracking, monthly reporting, ongoing optimisation as AI models evolve.
Get a free GEO audit showing exactly where your brand currently stands in AI-generated answers — and the roadmap to dominate your niche.
Find out where you stand in AI search results today.
GEO is the practice of structuring your content, authority, and digital footprint so AI models — like ChatGPT, Gemini, Perplexity, and Google AI Overviews — confidently cite and recommend your business. It is the AI-era evolution of traditional SEO, focused on being included in AI-generated responses rather than just ranking in Google's blue-link results.
Millions of Australians now ask AI chatbots instead of typing into Google. ChatGPT handles 100 million+ queries daily, and Google AI Overviews appear on 47% of searches. If your business is not being cited in those AI answers, you are invisible to a rapidly growing portion of your potential customers.
We reverse-engineer how large language models select sources, then structure your content to match those patterns. This includes E-E-A-T content strategy, authority and citation building, structured data and schema markup, and prompt-response optimisation — all tracked with custom AI visibility dashboards.
Traditional SEO focuses on ranking in Google's blue-link results. GEO focuses on being cited in AI-generated answers — which requires different content structures, different authority signals, and different measurement approaches. DigiWolf builds integrated strategies that cover both.
We use custom dashboards to monitor your brand's appearance in AI-generated answers across ChatGPT, Gemini, Perplexity and Google AI Overviews. We track citation frequency, accuracy, and brand sentiment in AI outputs — and benchmark your performance against competitors over time.