Over 800 million people now use ChatGPT every month. They're asking buying questions, comparing products, and requesting recommendations — right inside the chat. DigiWolf helps your business appear in those moments with ChatGPT Search Ads, AI Shopping placements, and prompt-optimised ad strategies built for the AI era.
ChatGPT passed 800 million weekly active users in 2025 — and that audience isn't just browsing. They're asking high-intent questions: "What's the best CRM for a small business in Australia?", "Where can I find a reliable plumber in Sydney?", "Compare these two accounting packages for me." These are purchase-intent conversations happening in a channel your competitors haven't figured out yet.
OpenAI's rollout of sponsored search results and AI Shopping recommendations creates an entirely new paid advertising surface — one with less competition, highly engaged users, and the trust that comes from AI recommendation. The businesses that move early will own disproportionate market share before the channel matures.
Sponsored placements inside ChatGPT's search results — appearing when users ask the exact questions your ideal customers are typing. We manage targeting, bidding, and ad copy for maximum visibility at minimum cost per click.
Get your products featured in ChatGPT's AI Shopping results. We optimise your product feed, descriptions, and pricing signals to earn recommended placement when buyers ask ChatGPT what to buy.
ChatGPT users respond differently to messaging than traditional ad audiences. We craft ad copy designed for the AI-search context — conversational, informative, and built to convert a highly engaged buyer.
We identify the exact prompts your target customers use inside ChatGPT and build campaign structures to capture those specific high-intent conversations — from product comparisons to local service searches.
AI-driven traffic behaves differently. We optimise your landing pages for the ChatGPT audience — users who arrive already informed, with higher expectations and shorter tolerance for irrelevant content.
Custom dashboards tracking your ChatGPT ad performance: impressions, clicks, cost per acquisition, and return on ad spend — benchmarked against your other paid channels for full-picture visibility.
We analyse your business, competitors, and the ChatGPT search landscape to identify the highest-value prompt categories and ad placements for your specific market.
Account structure, bidding framework, prompt-based targeting, and AI-native ad creative — built from scratch to our performance-first methodology.
For product businesses, we structure and optimise your product data to earn organic and paid AI Shopping placements alongside your search ads.
We ensure the full journey from ChatGPT ad click to conversion is aligned — landing page messaging, CTA sequencing, and follow-up flows matched to AI-traffic behaviour.
Weekly performance reviews, prompt-targeting refinements, and aggressive scaling of what's working — compounding your returns as the ChatGPT advertising channel grows.
"We were sceptical about ChatGPT ads but DigiWolf showed us real data. Within six weeks we were getting qualified leads from inside ChatGPT at a fraction of our Google Ads cost per acquisition."
"Our products are now appearing in ChatGPT Shopping recommendations. It's a completely new sales channel we hadn't even considered six months ago. DigiWolf was ahead of the curve on this."
ChatGPT users provide full-sentence context with their queries. This means you reach buyers at the exact moment they've articulated a specific need — far higher intent than keyword-matched search ads.
ChatGPT advertising is nascent. CPCs are lower, auction competition is lighter, and the brands establishing presence today will have significant authority advantage when the channel matures.
Unlike Google where your ad competes with nine others, a ChatGPT recommendation carries the implicit endorsement of AI — creating higher trust, higher click-through, and higher conversion rates.
ChatGPT users span demographics that other platforms struggle to consolidate — professionals, students, business owners, and high-income consumers who are often hardest to reach elsewhere.
Get a free ChatGPT Advertising audit — we'll show you the exact prompt categories your audience is using inside ChatGPT, where competitors are advertising, and your fastest path to ROI on the channel.
Find out how your business can capture the ChatGPT advertising opportunity.
ChatGPT advertising refers to sponsored placements inside the ChatGPT platform — appearing when users ask high-intent questions like product comparisons, local service searches, and buying recommendations. With 800 million monthly ChatGPT users asking buying-intent questions, it represents a significant and rapidly growing paid advertising channel.
ChatGPT advertising delivers strong results for businesses selling considered-purchase products or services, eCommerce brands targeting comparison shoppers, professional service providers, and local service businesses. It works particularly well where the customer journey involves research and comparison before purchase.
Google Ads targets users typing keywords into a search bar. ChatGPT advertising reaches users having conversational, high-intent interactions — asking nuanced questions, requesting recommendations, and comparing options in detail. The audience is highly engaged, less ad-fatigued, and the trust context of an AI recommendation is unique.
Our service covers ChatGPT Search Ads management, AI Shopping placement optimisation, AI-native ad copy creation, prompt targeting strategy, landing page optimisation for the ChatGPT audience, and custom performance dashboards tracking impressions, clicks, cost per acquisition, and return on ad spend.
Yes. ChatGPT advertising is available to Australian businesses through OpenAI's ads platform. DigiWolf manages the full setup, targeting, and optimisation — making it straightforward to enter this emerging channel before Australian competition intensifies and costs rise.