Apex OS | 90-Day Growth System Build | DigiWolf Australia
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Apex OS What gets built The 90 days Investment Book the audit

Services / Apex OS — flagship engagement

Your entire growth system. Built properly. Done in 90 days.

Apex OS is a fixed-scope, 90-day build for Australian businesses doing real revenue with a marketing setup held together by tabs, spreadsheets and good intentions. We audit what you have, build everything you're missing on one platform, and hand the whole thing over — documented, automated, and yours.

  • One platform instead of nine. Your CRM, calendar, follow-up, reviews, funnels and reporting run in a single system we build and configure for your business.
  • Fixed scope, fixed price, fixed finish line. You know what's being built, in what order, and what it costs before you commit a dollar.
  • At day 90 you own it outright — the system, the automations, the assets and the SOPs. Keep us on to run it, or run it yourself.
Start with the audit See the 90-day schedule 30 minutes. No charge. You get the findings whether we work together or not.

Most businesses don't have a traffic problem. They have a plumbing problem.

You're already generating enquiries. They're arriving through the website form, the Google listing, Instagram DMs, a phone that rings while you're on a job, and an inbox nobody owns. Then they sit there.

Spending more on ads into a setup like that doesn't grow the business. It just increases the number of people you disappoint. Apex OS fixes the plumbing first, then turns the tap up.

Where the money leaks out

  • Enquiries answered in hours, not minutes — by which time they've called three competitors
  • Missed calls that never get a follow-up text
  • Quotes sent, then nothing — no sequence, no reminder, no second ask
  • A Google profile with 14 reviews sitting next to a competitor with 180
  • Hundreds of past customers in a spreadsheet nobody has contacted in two years
  • No honest answer to "which channel actually produced that job?"

Built in the right order

Sequence matters more than effort. Capture before demand, follow-up before spend, proof before scale. Here's the actual schedule.

Phase 1 · Foundation

Stop the leaks

Every enquiry captured, answered and tracked — before a cent goes into new traffic.

  • CRM, contact database and sales pipelines built around how you actually quote and close
  • Every channel wired into one inbox: web forms, calls, SMS, Facebook and Instagram DMs, Google Business messages, WhatsApp
  • Speed-to-lead automation — new enquiries get a reply inside 60 seconds, day or night
  • Missed-call text-back so a ringing phone you can't answer still becomes a conversation
  • Online booking calendars with confirmations and reminders to cut no-shows
  • Review engine: automated requests after every job, routed to Google, with alerts on anything under four stars
  • Google Business Profile rebuilt — categories, services, photos, posts, Q&A
  • Database reactivation campaign to your existing list. This one usually pays for the month.
  • Call tracking, conversion tracking and GA4 fixed so the numbers can be trusted
Phase 2 · Demand

Turn the tap on

Now we bring traffic — into a machine that's ready to convert it.

  • High-intent landing pages built and connected to the pipeline, not to a dead inbox
  • Google Search campaigns structured around your money services and service area
  • Meta campaigns for demand you have to create rather than capture
  • Technical and on-page SEO on the pages that carry commercial intent
  • GEO work so your business shows up in ChatGPT, Gemini, Perplexity and AI Overviews
  • Email and SMS nurture sequences: new enquiry, quote follow-up, long-cycle, win-back
  • Lead scoring and routing so your best opportunities surface first
  • Social profiles and posting cadence brought in line with the offer
Phase 3 · Compound

Make it run without you

Tighten what's working, automate what's repetitive, then hand over the keys.

  • Conversation AI trained on your services, pricing bands and tone — qualifying and booking 24/7
  • Budget moved to the channels producing booked jobs, not clicks
  • Landing page and offer testing against real conversion data
  • Referral and repeat-purchase automations for the customers you already have
  • A single reporting dashboard: spend in, enquiries, booked jobs, revenue out, by channel
  • Written SOPs and short screen-recorded walkthroughs for every system
  • Team training session so your people can run it confidently
  • Full handover — logins, assets, automations, documentation
Day 90

You own everything. The platform account is in your name. The automations, funnels, sequences, pipelines, ad accounts, tracking and documentation are yours to keep whether you continue with us or not. If you'd rather we kept running and growing it, ongoing management is available — but it's a decision, not a default. Minor platform subscription charges apply after handover.

One platform under the whole thing

Apex OS is built on an enterprise growth platform we configure, brand and license under your business. Nine subscriptions collapse into one system that actually talks to itself.

Unified inbox

Calls, texts, web chat, email, Facebook, Instagram, Google Business messages and WhatsApp in one conversation thread per customer — on desktop and on a phone in the ute.

Pipelines that mirror your sales process

New enquiry through to quoted, won and invoiced, with automation firing at each stage instead of relying on someone remembering.

Reputation engine

Review requests triggered by job completion, negative feedback intercepted privately, and your Google rating tracked against local competitors.

Booking and reminders

Round-robin calendars for your team, automatic confirmations, and reminder sequences that measurably cut no-shows.

Funnels and landing pages

Campaign pages built inside the same system as the CRM, so attribution is native rather than reconstructed after the fact.

Conversation AI

An assistant trained on your services and pricing that answers, qualifies and books — then hands cleanly to a human at the point it matters.

Reporting you'd actually read

One dashboard tying ad spend to enquiries to booked revenue by source. Plus a plain-English monthly read from Nauman on what to do next.

Your account, your data

The platform is licensed to your business and branded to your business. Export your contacts and leave whenever you like — there's no hostage-taking here.

What it replaces

Most businesses we audit are paying for five to nine tools that don't speak to each other. Typical monthly spend before we start:

Indicative Australian pricing for a small team. Your audit gives you your real numbers.
What you're paying for nowReplaced byTypical cost
CRM / contact databaseApex OS$120/mo
Email marketing platformApex OS$85/mo
SMS toolApex OS$60/mo
Booking / scheduling softwareApex OS$45/mo
Review request toolApex OS$99/mo
Landing page / funnel builderApex OS$130/mo
Web chat widgetApex OS$55/mo
Automation connector (Zapier or similar)Apex OS$70/mo
Reporting dashboardApex OS$90/mo
Before≈ $754/mo
After handoverOne platform subscriptionfrom $249/mo
From Nauman Hashmi, Founder — DigiWolf, Sydney Subject: I'll be straight with you — this isn't for everyone

If you've read this far, I'm going to make an assumption about you.

You're good at what you do. The work speaks for itself. For years the business grew on referrals and reputation, and that was enough.

Then it got quieter. Jobs you should have won went to competitors whose work isn't a patch on yours. You tried to fix it — a new website, a few months of ads, an SEO package with a monthly PDF you stopped opening — and came out the other side with a lighter bank account and a healthy suspicion of anyone who calls themselves a marketer.

I don't blame you for that, and I don't think it was your fault.

Our industry has a habit of selling the package before understanding the problem. Retainers roll on with no defined finish line. Reports get sent that explain everything except why the phone still isn't ringing. Meanwhile the thing that was actually broken — nobody following up the enquiries you already had — never got touched.

I've spent fifteen years in digital marketing across Australia and the Middle East, and the pattern almost never changes. The businesses that pull away from their competition aren't the ones spending the most. They're the ones with a system: every enquiry captured, answered fast, followed up properly, and measured honestly.

That's what Apex OS is. Not a retainer. Not a campaign. A project — scoped up front, fixed in price, delivered in ninety days, and handed to you at the end with the documentation to run it.

Now the honest part about fit.

Apex OS is for owners who take the business seriously enough to invest in it properly, who'll turn up to the sessions, share what makes their work good, and let a system do the parts they keep meaning to get to.

It isn't for anyone shopping purely on price, anyone who wants results without involvement, or anyone hoping software alone will fix an offer that isn't landing. If that's the brief, we'll both be better off if you keep looking.

But if you read that and thought that's exactly how I operate — I'd like to talk.

Start with the audit. It costs nothing, takes half an hour, and gives you a straight read on where your marketing stands right now. I do the preparation. You show up. If what I find is worth acting on, we'll talk about what that looks like — and if it isn't, I'll tell you that too.

That's the deal.

Nauman Hashmi Founder & Principal Consultant, DigiWolf · Sydney

What it costs

Scope is set after the audit, so the number is honest rather than guessed. Every Apex OS engagement starts from the same floor.

Apex OS — 90-day build

From $2,950

per month for three months, or $7,950 paid upfront. Plus GST. Ad spend is paid directly to the platforms and is never marked up.

  • Fixed scope agreed in writing before day one
  • No lock-in beyond the 90 days
  • Platform licence included for the full build
  • From day 91: platform from $249/mo, ongoing management optional
Book the audit

Included

  • Independent audit and written findings
  • Full platform build, configuration and branding
  • All automations, pipelines, sequences and calendars
  • Google Business Profile and review engine
  • Landing pages and campaign builds
  • Search, AI search and paid media setup and management for the 90 days
  • Reporting dashboard and monthly strategy calls with Nauman
  • SOPs, screen recordings and a team training session
  • Complete handover of accounts and assets

Not included

  • Advertising spend (paid direct to Google and Meta)
  • Platform subscription after day 90
  • Full website rebuilds — quoted separately if the audit calls for one
  • Professional photography and video production
  • Anything outside the scope you signed. No surprise invoices.

Fair questions

What actually happens on the audit call?

Before we speak, I review your Google Business Profile, website, tracking setup, visibility in both Google and AI answer engines, and whatever ad accounts you're willing to share. On the call we go through what I found, what it's likely costing you, and what I'd fix first. Thirty minutes. If we're not a fit, you still keep the findings.

We already use a CRM. Do we have to move?

Not necessarily. If your CRM is genuinely working and your team lives in it, we integrate rather than replace, and build the capture, follow-up and reporting layers around it. If it's a spreadsheet, a shared inbox and someone's memory, we'll say so plainly and recommend the move.

Who owns the system at the end?

You do. The platform account is licensed to your business, the ad accounts are in your name, and the automations, funnels, sequences and documentation stay with you. If you stop working with us, you keep the lot and we help you transition it.

Can you really build all of that in 90 days?

Yes, because the scope is fixed and sequenced before we start, and because we've built this stack many times. The 90 days is a commitment, not an estimate. Where a client can't get us content, approvals or access on time, timelines move — that's the one dependency we can't control, and we flag it early.

When do leads start coming in?

The reactivation campaign in the first month often produces booked work within days, because it's talking to people who already know you. Paid campaigns typically produce enquiries within the first week of going live in month two. Organic search and AI visibility build over three to six months and keep compounding after handover.

What happens after day 90?

Three options, all of them yours. Run it yourself using the SOPs. Keep us on a lighter monthly plan for campaign management and optimisation. Or move to a bigger scope if the audit surfaced work we deliberately left out of the first 90 days. No option is a default and none of them are auto-renewing.

Is there a lock-in contract?

The 90-day build is a defined project with a defined price, so you're committing to that scope. Beyond it, nothing is locked in. Anything ongoing runs month to month on 30 days' notice, the same as the rest of what DigiWolf does.

Do you work with businesses outside Sydney?

Yes. We're Sydney-based and work with businesses in every state. The build, the sessions and the reporting all happen online, and the system doesn't care where you are.

Start with an honest look at what you've got

Thirty minutes, no charge, no obligation. You'll leave with a clear picture of where your marketing is leaking and what it would take to fix it — whether that's with us or not.

Prefer to talk first? Call 0452 429 067 or email hello@digiwolf.au.

Book your Apex OS audit

Thirty minutes. No charge. You keep the findings either way.

No spam, no list. Nauman reviews every submission personally.

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