9 in-depth modules covering every layer of modern SEO — from technical foundations and keyword research to link building, AI-era optimisation and content strategy that compounds month over month.
This course gives you the exact system DigiWolf uses to rank client websites — no theory, no filler. By the end, you'll be able to audit any site, build a keyword strategy, create optimised content and build the authority signals Google rewards.
Use the same 47-point checklist DigiWolf uses for every new client engagement.
Find high-intent keywords with commercial value, not just traffic.
GEO tactics to appear in ChatGPT, Gemini and Google AI Overviews.
Proven outreach frameworks and digital PR strategies that Google rewards.
Each module is a downloadable document — structured, actionable and scannable. Work through them in order or jump to the areas you need most.
Understand the mechanics behind Google's crawling, indexing and ranking systems. Covers the evolution from keyword-stuffing to E-E-A-T, and why AI is changing everything about organic search.
The complete keyword research process — from seed keywords to long-tail opportunities. Learn to map search intent (informational, commercial, transactional) and build a keyword matrix that drives revenue, not just traffic.
Optimise every element of your pages — titles, meta descriptions, headings, internal linking, URL structure, image optimisation and schema markup. Includes a page-by-page optimisation checklist.
The under-the-hood work that determines whether Google can crawl, index and rank your site. Covers Core Web Vitals, site speed, mobile-first indexing, canonicals, hreflang, XML sitemaps and robots.txt configuration.
Build a content engine that ranks and converts. Covers topic cluster strategy, content briefs, pillar pages, the content upgrade framework, and how to use AI to scale content without sacrificing quality.
Build domain authority the right way. Covers digital PR, broken link building, guest posting, HARO/journalist outreach, and the link quality framework DigiWolf uses to evaluate every backlink opportunity.
Dominate local search results in your area. Covers Google Business Profile optimisation, local citation building, review generation strategy, local landing pages and proximity signals.
The new frontier of search. Learn how to optimise your content to appear in ChatGPT, Google AI Overviews, Gemini and Perplexity. Covers structured data, authority signals, citation optimisation and GEO content frameworks.
Track what matters and iterate fast. Covers Google Search Console, GA4 setup for SEO, rank tracking, the monthly SEO reporting framework, and how to prioritise your roadmap based on data — not gut feel.
Register your interest below and Nauman will be in touch within 24 hours with full program details, pricing and how to get started.
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