9 modules covering everything from list building and welcome sequences to advanced automation logic and CRM integration — the complete system for turning subscribers into paying customers on autopilot.
Email marketing delivers the highest ROI of any digital channel — $42 for every $1 spent. This course shows you exactly how to build the automation infrastructure that makes that possible for your business.
The 5-email welcome series that sets expectations and drives first purchases.
Value-first sequences that move subscribers from awareness to readiness to buy.
Land in the inbox, not spam — technical setup, domain authentication and list hygiene.
Sync contact data, trigger automations from CRM events and score leads by behaviour.
The principles that make email marketing work — subscriber psychology, the permission marketing model, and how to choose the right ESP (Klaviyo, ActiveCampaign, Mailchimp, HubSpot) for your business stage and budget.
Grow a list of engaged subscribers — not just big numbers. Covers lead magnets, opt-in form placements, landing page design, pop-up strategy, content upgrades and the ethical list-building practices that protect deliverability.
Technical setup and ongoing hygiene practices to maximise inbox placement. Covers SPF, DKIM and DMARC authentication, warm-up strategy, bounce management, list cleaning and engagement-based segmentation.
The first impression that determines long-term engagement. Covers the 5-email welcome sequence framework, timing and cadence, brand story structure, expectation-setting and the first offer introduction.
Move subscribers from cold to ready-to-buy with value-first email sequences. Covers the problem-agitation-solution email framework, story-based nurture, objection-handling sequences and re-engagement campaigns for inactive subscribers.
The sequences that drive revenue. Covers the product launch email series, evergreen sales sequence, abandoned cart recovery (3-email framework), post-purchase upsell sequences and flash sale campaigns.
Build sophisticated automation trees that respond to subscriber behaviour. Covers if/then logic, tagging and segmentation systems, automation branching, flow design best practices and the automation audit framework.
Write emails people actually open and act on. Covers subject line formulas (open rate drivers), email body structure, the single-CTA principle, plain text vs HTML design, mobile optimisation and A/B testing strategy.
Measure what matters and improve every campaign. Covers open rate, click rate and conversion benchmarks, revenue attribution, CRM sync setup (HubSpot, Salesforce), lead scoring and the monthly email audit routine.
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