9 practical modules covering every paid platform — real account setups, bidding strategies, audience targeting and the optimisation loops DigiWolf uses to drive 4× ROAS for clients across Australia.
This bootcamp teaches you the exact paid advertising frameworks DigiWolf deploys for clients — from first campaign setup to advanced bid strategies and retargeting sequences that convert.
Structure, keywords, match types, ad copy and bidding — done right from day one.
Cold → warm → hot audience sequences with creative that stops the scroll.
Re-engage visitors who didn't convert with precision-targeted follow-up campaigns.
The metrics that matter and the daily/weekly optimisation routines that compound performance.
Each module is a downloadable document — walk through real account structures, copy frameworks and optimisation checklists you can apply immediately.
Understand the paid advertising ecosystem — how each platform's auction works, what drives quality scores, and the key metrics (CPC, CPM, CPA, ROAS) that determine whether a campaign is profitable.
Build a high-performing Google Search campaign from scratch. Covers account structure, campaign vs ad group hierarchy, keyword strategy (match types, negatives, intent), ad copy formulas and smart bidding setup.
Expand beyond search. Covers Display campaign targeting (contextual, in-market, custom intent), Performance Max structure, Google Shopping feed optimisation and YouTube TrueView ad creation.
Build a Meta ads funnel from cold audience to conversion. Covers campaign objectives, audience targeting (interests, lookalikes, Advantage+), creative strategy, ad formats and the creative testing framework.
The go-to platform for B2B. Covers LinkedIn campaign types (Sponsored Content, Message Ads, Lead Gen Forms), audience targeting by job title/industry/company size, and the LinkedIn + email nurture sequence.
The targeting strategies that separate profitable campaigns from budget-burners. Covers pixel setup, custom audiences, behavioural segmentation, retargeting sequence design and exclusion logic.
Your ads are only as good as your landing page. Covers high-converting landing page anatomy, above-the-fold optimisation, offer structuring, A/B testing and the CRO checklist DigiWolf uses on every campaign.
Allocate budget across platforms and campaigns for maximum ROAS. Covers bidding strategies (manual CPC, tCPA, tROAS, Max Conversions), when to scale, when to pause, and the scaling decision framework.
Build a data-driven optimisation routine. Covers conversion tracking setup (GA4 + platform pixels), the weekly campaign audit checklist, attribution modelling, and the monthly PPC reporting framework.
Register your interest below and Nauman will be in touch within 24 hours with full program details, pricing and how to get started.
Fill in your details and Nauman will be in touch with program details and pricing.